CallTrackingMetrics Review – Call Tracking Software for Business

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CallTrackingMetrics Review

CallTrackingMetrics Review – September 2021

In this CallTrackingMetrics Review, We’ll be highlighting the pros, cons, features, and pricing.

CallTrackingMetrics is the only call tracking management platform that includes a complete call tracking solution so you can replace 2 systems at once. They can track exactly where your calls are coming from so that you can optimize your marketing budgets based on the campaigns that produce the highest number of Leads.

CallTrackingMetrics helps businesses track and analyze online and offline ad spend. With call routing and keyword level attribution, you can uniquely identify the source of your call no matter where you place your advertising dollars. CallTrackingMetrics seamlessly integrates with PPC (Pay-Per_click) platforms like Google AdWords, Bing, organic searches or any other online or offline advertising medium.


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Pros and cons

  • Call Tracking & Reporting
  • Track Online/Offline Campaigns
  • Keyword Level Attribution
  • HIPAA & GDPR Compliance
  • Call Recordings
  • IVR/Auto Attendant
  • Conversation Analytics
  • API access
  • Phone, Email, & Chat Support
  • Unlimited Users (no price per user)
  • Unlimited Sub-Accounts
  • Bill Clients Directly
  • Queues & Scheduling
  • HIPAA & GDPR Compliance
  • Agency & Reseller Options
  • Whitelabel Subdomain
  • Smart Routing
  • Custom Fields
  • FormReactor® — Click-to-Call
  • Advanced Routing Capabilities
  • Custom Softphone
  • Automation Triggers
  • Outbound Auto Dialer
  • Call Whispers

  • Sometimes slow support
  • Some functions are hidden by default

Call Tracking Metrics array of tracking reporting will tell you who called, how they found you, patterns in caller location, key phrases, and words leading to calls, landing pages leading to calls, how each of your CSR’s are performing on calls, and even the ROI on your advertising costs for each of your campaigns.

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  • Real-time Agent Reports
  • ROI Call Reports
  • Caller Insights
  • Recordings & Transcriptions.
  • Call Queues
  • GeoRouting

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Dynamic Number Insertion

Using dynamic number insertion technology, a visitor from one locality would see a tracking number to call that is different from what the other visitor could see in his or her end. This local phone number is linked to the specific advertising channel that led the visitor to the website.

Dynamic number insertion calltrackingmetrics

How Dynamic Phone Number Insertion Works


How Call Tracking Dynamic Phone Number Insertion Works - CallTrackingMetrics Review

CallTrackingMetrics Review – Call Tracking Software for Business

Enhanced Caller ID

Call agents will be able to see rich color profile data as soon as the phone rings allowing them to provide better customer experiences. They can automatically route calls based on demographic information geographic location, household income, and education level. It also integrates with top marketing analytics tools along with Google analytics and other 3rd party apps so you can customize our cell phone and in bedded into sales force so your Agents never have to leave the tools they use everyday security and data privacy our top priority it called tracking metrics

CallTrackingMetrics review enhanced customer profile

GeoContact Call Tracking

One of the best features of CallTrackingMetrics is its GeoContact function. This feature allows users to change their website phone number and replace it with a different number based on the geographical location of the visitor. The call is tied back to the exact website visit that an advertisement led to their business. It can display local or more international depending on whether they choose or local numbers to be inserted. This provides a whole new dimension to your website.

How GeoContact Call Tracking Works

How CallTrackingMetrics GeoContact works.

GeoContact allows a business to dynamically replace the phone number on their website based on the visitor’s geographic location.

GDPR and HIPPA Call Tracking Compliance.

CallTrackingMetrics is the only call tracking provider offering a complete cloud-based phone system to manage call flows while also tracking ad performance that provides a total alignment of marketing, sales, and service teams. CallTackingMetrics one of the only HIPPA and GDPR Compliant call tracking platforms. Security and data privacy is their top priority.

Call Tracking Metrics security features include sophisticated user access controls. A full HIPAA compliance program and smart transcriptions automatically reject sensitive information like Edit card and Social Security numbers. Can redact custom field data at any time.

Encrypted Call Recordings

Hippa and GDPR Call racking Compliance

Password Protected Call Tracking Recordings

Password protected call tracking recordings

Call Tracking Reporting

CallTrackingMetrics call reporting is built right into the platform. As you can see from the graph below, it’s all broken down by marketing source and new vs returning callers. This is far from is full capable reporting capabilities. Reporting can be broken down by agent, sales, conversion, keyword and custom filters.

Full Size Image

call tracking metrics-reporting by marketing source3rd Party Integrations

CallTrackingMetrics integrates with multiple third-party applications, including Acquisio, AgencyAnalytics, Bing, Google Marketing Suite, Google Analytics, kissmetrics, Optimizely, Oracle Maxymiser, RankRanger, Stripe, Bizible, CAKE, Facebook, Google Ads, Instapage, Kenshoo, Marin, Marketo, NinjaCat, Unbounce, Wix, WordPress, SEO, AMP, CRM, Hubspot, Salesforce, Zoho CRM, Shopify, Flowdock, FranConnect, Desk, Slack, Yalla and Zapier.

CallTrackingMetrics 3rd party integrations
CallTrackingMetrics 3rd Party Integrations 2CallTrackingMetrics 3rd Party Integrations 3
CallTrackingMetrics 3rd Party Integrations 4

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Sr. Director of Bing Ads Product Marketing,

“CallTrackingMetrics is an important Bing Ads partner and one of the first call providers to leverage our new Offline Conversion Import APIs to track call conversions across our shared clients. This is a great new offering for the many advertisers who rely on telesales channels to connect with new and existing customers and grow their business. With CallTrackingMetrics, customers can now connect their call conversion data back into their Bing Ads campaigns for better performance insights and campaign optimizations.”

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Can I change plans after I sign up??

Yes, at any point in time you can upgrade or downgrade to a different plan.

What if I already have numbers I want to keep??

This is a process called porting. We will gladly port over your already existing number into our system for no additional cost. (USA and Canada only)

Does CallTrackingMetrics offer an API?

Yes, CTM has an API available for use. CallTrackingMetrics API




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